IMPORTANCE OF PRODUCT PACKAGING IN FESTIVE SEASON

importance-of-product-packaging-in-festive-season

Let us first understand what is packaging? Packaging is nothing but used to protect or wrap products/goods. The importance of packaging is known to every industry but there is something beyond the packaging and designs.

Packaging is one the most important factor which attracts and influence the people to buy the products. Packaging also has an essential role for portraying information about the product.

We have seen different types of packaging from putting a brand ambassador face on the front to making a look-a-like packaging of the competitor.

With Diwali just around the corner, Indian Brands make some exceptional packaging strategies to entice the consumers. Big brands like DaburNestle have launched their festive packaging edition to attract new and existing consumers.

Dabur have launched 13 real fruit beverages gift packs keeping in mind all health conscious consumers. These 13 different gift packs are brilliant examples of FMCG packaging in festive season.

In the same way, Nestle has brought Maggi festive flavours gift pack – variety of different Maggi flavours like Maggi 2-min masala noodles, Maggi hot heads barbeque pepper and so on.

Different brands compete with the other competitors in the market by giving consumers quality product which has eye-catching packaging design, which comes with personal touch to get a lot of attention in festive season.

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